HighLevel for pest control companies

Most callers who reach voicemail ring the next pest control company on the list. A text inside a minute keeps the job yours until you can call back.

Trigger

Call Details (HighLevel’s call trigger). Add two filters: Call direction is Incoming, and Call status is no-answer or voicemail.

Steps

1. Send SMS: the text below.
2. Create/update opportunity: your pipeline, stage New lead.
3. Send internal notification: to you or whoever is on call.

Message

Sorry we missed your call! This is {{location.name}}. What pest are you dealing with? Text back and we’ll call you as soon as we can. Reply STOP to opt out.

Older HighLevel guides call this trigger Call Status.

The first business to reply usually gets the job. This answers every form at once, day or night, and tells you who to call.

Trigger

Form Submitted. Filter: your quote request form.

Steps

1. Create/update opportunity: your pipeline, stage New lead.
2. Send SMS: the text below.
3. Send email: the email below.
4. Send internal notification: the alert below.
5. Add task: “Call back within 5 minutes”, assigned to whoever takes new leads.

Messages

Hi {{contact.first_name}}, thanks for contacting {{location.name}}. We got your request and will call you shortly to book an inspection. Reply STOP to opt out.

Hi {{contact.first_name}},

Thanks for reaching out to {{location.name}}. Your request is in, and we’ll call you shortly to book a time to take a look.

If you can, reply with a photo of what you’re seeing or where you’ve seen it. It helps us bring the right treatment.

Talk soon,
{{location.name}}

New pest control lead: {{contact.name}}, {{contact.phone}}. Call within 5 minutes.

Most quotes are not a “no”, they are a “not yet”. Three polite nudges over ten days win back jobs that would otherwise go quiet, and they stop the moment the customer says yes.

Trigger

Pipeline Stage Changed. Filter: stage is Quote sent.

Steps

1. Wait: 2 days.
2. If / else: the opportunity is still in Quote sent. If not, end here.
3. Send SMS: first text below.
4. Wait: 3 days.
5. If / else: still in Quote sent.
6. Send email: the email below.
7. Wait: 5 days.
8. If / else: still in Quote sent.
9. Send SMS: last text below.

Messages

Hi {{contact.first_name}}, it’s {{location.name}}. Did you get a chance to look at your treatment quote? Happy to answer any questions.

Hi {{contact.first_name}},

I wanted to follow up on the quote we sent. If you have questions about the treatment, what to expect on the day or how a service plan works, reply here and we’ll walk you through it.

Ready to go ahead? Reply YES and we’ll get you booked in.

Thanks,
{{location.name}}

Hi {{contact.first_name}}, should we keep your quote open? Reply YES to book your treatment, or let us know if anything has changed.

A wasted trip costs you a morning. A confirmation and two reminders cut no-shows, and give the customer an easy way to reschedule.

Trigger

Customer Booked Appointment. Filter: your inspection calendar.

Steps

1. Send SMS: confirmation below.
2. Wait: choose “Until a scheduled date/time” and set it to 1 day before the appointment.
3. Send SMS: day-before reminder below.
4. Wait: “Until a scheduled date/time” again, set to 2 hours before the appointment.
5. Send SMS: same-day text below.

Messages

You’re booked! {{location.name}} will be there on [appointment date and time]. Reply here if you need to change it.

Reminder: your visit with {{location.name}} is tomorrow at [appointment time]. Please make sure we can get through any gates and that pets can be kept inside.

Your technician is on schedule for today at [appointment time]. See you soon! {{location.name}}

Where a text says [appointment date and time], insert HighLevel’s appointment merge field from the message editor’s merge-field menu.

People choose the business with the most recent reviews. Asking every happy customer, every time, is the cheapest marketing a trade business has.

Trigger

Pipeline Stage Changed. Filter: stage is Job complete.

Steps

1. Wait: 2 hours.
2. Send review request: HighLevel’s built-in review request (set your Google review link under Reputation first).
3. Optional second workflow: trigger New Review Received, step Send internal notification, so you can reply to every review the same day.

Message

Thanks for choosing {{location.name}}, {{contact.first_name}}! If we solved your pest problem, a quick Google review would mean a lot to our team: [your review link]

Most pests come back with the seasons. Offering a regular plan a few weeks after the first treatment, while the problem is still fresh, turns one-off jobs into steady income.

Trigger

Pipeline Stage Changed. Filter: stage is Job complete.

Steps

1. Add contact tag: past-customer.
2. Wait: 3 weeks.
3. Send SMS: the text below.
4. Wait: 7 days.
5. Send email: the email below.

Messages

Hi {{contact.first_name}}, it’s {{location.name}}. How are things since your treatment? Many customers add a regular service plan so pests stay gone all year. Want the details? Reply YES.

Hi {{contact.first_name}},

Most pests return with the seasons. A regular service plan treats your home before they come back, so you’re not calling us in a hurry next year.

Reply to this email or give us a call and we’ll explain the options.

{{location.name}}