HIGHLEVEL (GOHIGHLEVEL) STARTER KIT FOR CLEANING COMPANIES Free from Builds By Luke: https://buildsbyluke.com/highlevel/cleaning I am an independent HighLevel affiliate, not an employee, partner or representative of HighLevel. If you start a trial or buy through the links in this kit, HighLevel may pay me a commission. It does not change what you pay. The starter kits are free whether or not you use my link. Start a 14-day HighLevel trial: https://www.gohighlevel.com/?fp_ref=chronos-demo-company-dc736a HighLevel is a trademark of HighLevel LLC. This kit is mine, not HighLevel's. ======================================================================== PIPELINE STAGES (in this order) ======================================================================== 1. New lead: Every missed call and form lands here. 2. Contacted: You have spoken to them. 3. Walkthrough booked: An in-person or video walkthrough, if you do them. 4. Quote sent: The follow-up automation starts here. 5. Job scheduled: They said yes. Mark the opportunity Won. 6. Job complete: Starts the review request and the regular-clean offer. ======================================================================== QUOTE REQUEST FORM FIELDS ======================================================================== - Full name - Mobile phone - Email - Address - Type of clean (regular, deep clean, move in or out, one-time) - Home size (bedrooms and bathrooms) - How often? (weekly, every other week, monthly, one-time) - Pets in the home? (yes, no) - Preferred start date - Consent checkbox: "I agree to receive texts from [your business] about my request. Reply STOP to opt out." ======================================================================== THE SIX AUTOMATIONS ======================================================================== Merge fields like {{contact.first_name}} fill in automatically. Replace anything in [square brackets] with your own details. 1. MISSED-CALL TEXT BACK Why: Most callers who reach voicemail ring the next cleaning company on the list. A text inside a minute keeps the job yours until you can call back. Trigger: Call Details (HighLevel's call trigger). Add two filters: Call direction is Incoming, and Call status is no-answer or voicemail. Steps: 1. Send SMS: the text below. 2. Create/update opportunity: your pipeline, stage New lead. 3. Send internal notification: to you or whoever is on call. Note: Older HighLevel guides call this trigger Call Status. [SMS] Text to the caller Sorry we missed your call! This is {{location.name}}. Are you looking for a regular clean, a deep clean or a move-out clean? Text back and we'll get you a quote. Reply STOP to opt out. 2. NEW QUOTE REQUEST: ANSWER IN SECONDS Why: The first business to reply usually gets the job. This answers every form at once, day or night, and tells you who to call. Trigger: Form Submitted. Filter: your quote request form. Steps: 1. Create/update opportunity: your pipeline, stage New lead. 2. Send SMS: the text below. 3. Send email: the email below. 4. Send internal notification: the alert below. 5. Add task: "Call back within 5 minutes", assigned to whoever takes new leads. [SMS] Text to the customer Hi {{contact.first_name}}, thanks for contacting {{location.name}}. We got your request and will be in touch shortly with your quote. Reply STOP to opt out. [Email] Email to the customer Subject: We got your cleaning request Hi {{contact.first_name}}, Thanks for reaching out to {{location.name}}. Your request is in, and we'll be in touch shortly with your quote. For an exact price, reply with the number of bedrooms and bathrooms and anything that needs extra attention, like the oven, inside windows or pet hair. Talk soon, {{location.name}} [Internal notification] Alert to you New cleaning lead: {{contact.name}}, {{contact.phone}}. Reply within 5 minutes. 3. QUOTE SENT FOLLOW-UP Why: Most quotes are not a "no", they are a "not yet". Three polite nudges over ten days win back jobs that would otherwise go quiet, and they stop the moment the customer says yes. Trigger: Pipeline Stage Changed. Filter: stage is Quote sent. Steps: 1. Wait: 2 days. 2. If / else: the opportunity is still in Quote sent. If not, end here. 3. Send SMS: first text below. 4. Wait: 3 days. 5. If / else: still in Quote sent. 6. Send email: the email below. 7. Wait: 5 days. 8. If / else: still in Quote sent. 9. Send SMS: last text below. [SMS] Day 2 text Hi {{contact.first_name}}, it's {{location.name}}. Did you get a chance to look at your cleaning quote? Happy to answer any questions. [Email] Day 5 email Subject: Your cleaning quote: any questions? Hi {{contact.first_name}}, I wanted to follow up on the quote we sent. If you'd like to change what's included or how often we come, reply here and we'll adjust it. Ready to book? Reply YES and we'll find a time that suits you. Thanks, {{location.name}} [SMS] Day 10 text Hi {{contact.first_name}}, should we keep your cleaning quote open? Reply YES to book your first clean, or let us know if anything has changed. 4. CLEANING CONFIRMATIONS AND REMINDERS Why: A wasted trip costs you a morning. A confirmation and two reminders cut no-shows, and give the customer an easy way to reschedule. Trigger: Customer Booked Appointment. Filter: your cleaning calendar. Steps: 1. Send SMS: confirmation below. 2. Wait: choose "Until a scheduled date/time" and set it to 1 day before the appointment. 3. Send SMS: day-before reminder below. 4. Wait: "Until a scheduled date/time" again, set to 2 hours before the appointment. 5. Send SMS: same-day text below. Note: Where a text says [appointment date and time], insert HighLevel's appointment merge field from the message editor's merge-field menu. [SMS] Confirmation You're booked! {{location.name}} will be there on [appointment date and time]. Reply here if you need to change it. [SMS] Day before Reminder: your clean with {{location.name}} is tomorrow at [appointment time]. Let us know anything we should know about access, keys or alarms. [SMS] Same day Your cleaning team is on schedule for today at [appointment time]. See you soon! {{location.name}} 5. REVIEW REQUEST AFTER EVERY JOB Why: People choose the business with the most recent reviews. Asking every happy customer, every time, is the cheapest marketing a trade business has. Trigger: Pipeline Stage Changed. Filter: stage is Job complete. Steps: 1. Wait: 2 hours. 2. Send review request: HighLevel's built-in review request (set your Google review link under Reputation first). 3. Optional second workflow: trigger New Review Received, step Send internal notification, so you can reply to every review the same day. [SMS] If you would rather send your own text instead of the built-in request Thanks for choosing {{location.name}}, {{contact.first_name}}! If you love coming home to a clean house, a quick Google review would mean a lot to our team: [your review link] 6. REGULAR-CLEAN OFFER Why: First cleans and one-time cleans are where regular clients come from. Offering a weekly or every-other-week slot a few days after a great clean is the easiest sale you will make. Trigger: Pipeline Stage Changed. Filter: stage is Job complete. Steps: 1. Add contact tag: past-customer. 2. Wait: 3 days. 3. Send SMS: the text below. 4. Wait: 7 days. 5. Send email: the email below. [SMS] Text Hi {{contact.first_name}}, it's {{location.name}}. Hope you're enjoying the clean house! Want to keep it that way? We have weekly and every-other-week spots open. Reply YES for details. [Email] Email a week later Subject: Keep your home this clean Hi {{contact.first_name}}, Many clients book a regular clean after their first one, so the house never gets back to "before". Weekly, every other week and monthly spots are open now. Reply to this email and we'll hold your slot. {{location.name}} ======================================================================== SET IT UP IN THIS ORDER ======================================================================== 1. Start your 14-day HighLevel trial and set up the account for your business. 2. Settings > Phone Numbers: get a local number and forward your business line to it (or publish the new number). If you text US customers, start A2P 10DLC registration the same day. 3. Settings: connect your email sending and add your business name, address and logo. 4. Opportunities > Pipelines: create the pipeline with the stages above, in that order. 5. Sites > Forms: build the quote request form with the fields above, then put it on your website. 6. Calendars: create a calendar called "Cleaning" with your real working hours. 7. Reputation: add your Google review link so the review request has somewhere to send people. 8. Automation > Workflows > Create workflow: build the six workflows above, one at a time, and paste in the messages. 9. Test it: call your own number and let it ring out, fill in your own form, book yourself an appointment, and move a test opportunity through the stages. Check every text and email reaches your phone and inbox. 10. Turn each workflow on (Publish) only after its test passes. 11. Regular clients: book each visit on the calendar so every one gets its reminder, and tag them (for example "regular-client") so you can text them as a group about holiday schedules. ======================================================================== GOOD TO KNOW ======================================================================== HighLevel offers a 14-day free trial on every plan. After the trial, the Starter plan is $97 a month. Texts, calls and emails are billed by usage on top, and billing starts automatically when the trial ends unless you cancel. (HighLevel's pricing page, checked 17 October 2026.) Texting customers needs their consent. In the US, HighLevel requires your number to be registered for business texting (A2P 10DLC) before texts go out; registration has its own fee and approval time, so start it on day one.